Babyscripts brings in $12M in recent capital backed by MemorialCare's innovation arm

Babyscripts, a prenatal and postpartum cell app, banked $12 million in a sequence B spherical led by the MemorialCare Innovation Fund, an funding arm of the MemorialCare Well being System.

Different traders like Philips, the CU Healthcare Innovation Fund, Banner Well being, College Hospitals and the Froedtert & the Medical Faculty of Wisconsin additionally participated within the funding spherical. The startup has raised $20 million to this point.

Washington, D.C.-based Babyscripts is a digital care platform that connects expectant moms with their medical doctors. The corporate is utilizing know-how and distant monitoring to ship a brand new mannequin for prenatal and postpartum care. Based in 2014, Babyscripts developed a clinically validated, digital care platform to permit OB-GYNs to ship a brand new mannequin of prenatal care. Utilizing internet-connected gadgets for distant monitoring, Babyscripts presents risk-specific experiences to permit suppliers to handle as much as 90% of pregnancies just about, permitting medical doctors to detect threat extra rapidly and automate parts of care, in response to the corporate.

The startup plans to make use of the recent capital to deliver its digital maternity care providers to suppliers throughout the U.S. and to work on creating care fashions particularly focused to payers with the objective of enabling them to improve and broaden using tech.

RELATED: Prenatal app Babyscripts pushing additional into Medicaid market with Aetna partnership

The corporate presently manages greater than 200,000 distinctive pregnancies within the U.S. throughout 30 states, it claims. It hopes with this funding to supply “payers the best-in-class digital well being answer for being pregnant and postpartum care administration,” firm executives mentioned in a press launch.

The corporate goals to be a complete and streamlined care supply system that may determine and handle scientific and social dangers with its automation and entry to knowledge. By means of Babyscripts, payers also can educate pregnant members and enhance care coordination, main to raised well being outcomes.

“The pandemic exacerbated present disparities in maternal well being, whereas showcasing the effectiveness of digital instruments for managing being pregnant and equalizing care,” mentioned Caleb Winder, managing director of MemorialCare Innovation Fund, in a press launch. “Babyscripts improves entry to take care of sufferers and reduces price for the well being system and insurance coverage plan by connecting payer, supplier, and affected person collectively by means of its digital platform, managing affected person and member well being and gathering and speaking actionable knowledge round threat with the objective of lowering maternal mortality and morbidity.”

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The recent funding will assist the corporate purchase market share, mentioned Juan Pablo Segura, Babyscripts president and co-founder. “We’ve got the person knowledge, we’ve got the outcomes knowledge, we’ve got the infrastructure in place to scale, to offer entry to all anticipating moms, particularly those that most want it. Our expertise within the area coupled with this new spherical of funding goes to assist us usher within the subsequent era of obstetrics: a complete answer that can automate and streamline the care supply course of, figuring out affected person threat and delivering risk-specific options on to the affected person based mostly on their knowledge, with out the necessity for administrative enter,” he mentioned.

In June 2018, the startup acquired being pregnant app iBirth for an undisclosed quantity and built-in these options into its platform to increase the corporate’s focus to postpartum care.

In 2019, Babyscripts inked a strategic partnership AmeriHealth Caritas DC, the biggest managed care group in Washington, D.C., which marked a shift from the corporate’s concentrate on the industrial market. The identical 12 months, the corporate expanded its attain in the Medicaid market with Aetna’s Medicaid managed care group in Pennsylvania. The digital well being firm additionally has partnerships with well being techniques, OB-GYN practices, and well being plans, together with Cone Well being, Atrium Well being, Penn Drugs, WellSpan Well being and Axia Ladies’s Well being, amongst others.

The corporate lately partnered with doctor enablement firm Privia Well being, permitting physicians in Privia’s girls’s well being division to make use of Babyscripts with their pregnant and postpartum sufferers.

The pandemic has confirmed to be a boon for the well being tech sector, which raised an estimated $21.6 billion in 2020.